With the rise of the digital era and almost everyone being able to share their opinion with just a few clicks - it’s important to keep up with your online reputation and to know how to respond to the good, the bad, and even the ugly.
[3 Steps] When Your Medical Practice get a Negative Online Review
Topics: Marketing, Operations, Compliance, Liability, HIPAA, Social Media, HR, Practice Management, Physician-Patient Relationship
The Importance of Digital Marketing for Your Medical Practice (And Why You Need It)
The marketing world has come a long way since town criers were in existence. And although having someone stand outside your place of business and scream at people may get their attention, it’s not exactly the most effective way to gain new customers.
Topics: Marketing, Business Growth, Operations, Social Media
HIPAA Compliance Overview + Social Media HIPAA Violation Examples
As anyone who works in the healthcare industry knows, maintaining HIPAA compliance is one of the most important responsibilities you hold.
Topics: Marketing, Compliance, HIPAA, Social Media, Practice Management
As the new year approaches, many medical practitioners are reevaluating their career trajectory, especially in the wake of an economy-shaking pandemic.
Topics: Marketing, Business Growth, Operations, Practice Management, Practice Start-Up
How Online Reputation Management Can Make or Break a Medical Practice
When you’re running a medical practice, you’re constantly thinking about patients, medical inventory, and insurance claims - but are you paying enough attention to your online reputation?
Topics: Marketing, Business Growth, Operations, HIPAA, Social Media
Effective Employee Recognition Strategies for Essential Workers
This year, our country has been facing some of the most challenging months in recent history. When stay-at-home orders took effect, many individuals found themselves in a work-from-home situation, many found themselves without a job, and millions of Americans found themselves classified as “essential workers”.
Topics: Marketing, Operations, HR, Practice Management
How to Market New Telemedicine Services in Your Private Practice
With the ongoing COVID-19 pandemic, telemedicine services are becoming more and more popular among private practices. As with any new service you may implement in your practice, you have to be sure to market it or else you may not see the patient volumes you’re hoping for.
Topics: Marketing, Business Growth, Practice Management, Patient Volumes, Practice Start-Up
In our last post, we discussed some practice considerations that could come up as telemedicine becomes more prevalent - especially as we navigate a global pandemic. In addition to those practice considerations, expense management is also a major facet of implementing telemedicine services in your office.
Topics: Marketing, Business Growth, Operations, Liability, Practice Management, Financial, Medical Billing
20 Ways to Celebrate Employee Appreciation Day in Your Practice
For anyone who is currently, or has ever been an employee at a business, you know the value of being appreciated by the people you work for. Especially in the Medical field, employees at medical practices work day in and day out, late nights, holidays, and more - all to ensure that the public has access to adequate healthcare.
Topics: Marketing, Business Growth, Social Media, HR
As anyone who works in healthcare knows, you can’t provide the best service to your patients if you don’t have the best staff working in your practice. Often times though, recruiting can be harder than it sounds.
Topics: Marketing, Business Growth, Operations, Compliance, HR, Practice Management, Patient Volumes, Financial, Practice Start-Up