99MGMT Blog

Did you know that over 90% of consumers use social media to help make health-related decisions? 

In today's digital age, social media in healthcare has become a powerful tool for professionals to connect with patients, share valuable information, and build trust. However, navigating the social media landscape in the healthcare industry requires a strategic approach to ensure compliance with regulations and to maintain professionalism.

As a healthcare professional, navigating social media in healthcare can feel daunting. These 12 healthcare social media tips can help you create a strong online presence, educate patients, and enhance their care.

Topics: Marketing, Business Growth, Operations, Compliance, Liability, HIPAA, Social Media, Practice Management

Social media has become an integrated part of today's world, and it is no surprise that it plays an increasingly important role in our lives. As healthcare professionals, you know the importance of staying up-to-date with the latest technologies, including social media-related ones. 

Topics: Compliance, HIPAA, Social Media

In today’s digital era, we rely heavily on social media platforms for both professional and personal use.

However, online social spaces provide plenty of opportunities for private information to become public – including patient medical records and data (HIPAA information).  Social media HIPAA violations have become common and are problematic for a variety of reasons.

Topics: Compliance, Liability, HIPAA, Social Media

A significant portion of patient outreach and engagement happens online. The digital age has ushered in a new era where the majority of patients turn to the Internet to find and evaluate healthcare providers before scheduling an appointment. 

Topics: Social Media, Physician-Patient Relationship

You don't have to look far to see the use cases of AI in healthcare – diagnostics, robotic surgery, and much more. But what about the time-sucking tasks that get in the way of those important patient touchpoints?

Topics: Marketing, Business Growth, Social Media, Patient Volumes, Financial, Coding, IT, Medical Billing, Physician-Patient Relationship, Technology

Running a medical practice takes hard work, dedication, and unfortunately - involves a lot of expenses. Like with any other business, it is important to be aware of all the costs you’ll be incurring for your clinic so you can plan accordingly.

Topics: Marketing, Business Growth, Operations, HIPAA, Social Media, Practice Management, Patient Volumes, ICD-10, Practice Start-Up, Medical Billing, Consulting

Deciding to start your own private medical practice is a decision filled with endless pros and cons. One of the most compelling pros is the ability to offer your unique vision of patient-centered care. 

Topics: Marketing, Business Growth, Social Media, Practice Management, Patient Volumes, Practice Start-Up

Let’s face it - social media has taken over. People jump onto social media to check out the latest current events, connect with family and friends, and seek recommendations for just about everything. 

With social media at the forefront of communication, businesses are capitalizing on social platforms as a marketing resource.

Topics: Marketing, Business Growth, Social Media, Patient Volumes

With the rise of the digital era and almost everyone being able to share their opinion with just a few clicks - it’s important to keep up with your online reputation and to know how to respond to the good, the bad, and even the ugly.

Topics: Marketing, Operations, Compliance, Liability, HIPAA, Social Media, HR, Practice Management, Physician-Patient Relationship

The marketing world has come a long way since town criers were in existence. And although having someone stand outside your place of business and scream at people may get their attention, it’s not exactly the most effective way to gain new customers.

Topics: Marketing, Business Growth, Operations, Social Media