Did you know that over 90% of consumers use social media to help make health-related decisions?
In today's digital age, social media in healthcare has become a powerful tool for professionals to connect with patients, share valuable information, and build trust. However, navigating the social media landscape in the healthcare industry requires a strategic approach to ensure compliance with regulations and to maintain professionalism.
As a healthcare professional, navigating social media in healthcare can feel daunting. These 12 healthcare social media tips can help you create a strong online presence, educate patients, and enhance their care.
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Topics:
Marketing,
Business Growth,
Operations,
Compliance,
Liability,
HIPAA,
Social Media,
Practice Management
Social media has become an integrated part of today's world, and it is no surprise that it plays an increasingly important role in our lives. As healthcare professionals, you know the importance of staying up-to-date with the latest technologies, including social media-related ones.
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Topics:
Compliance,
HIPAA,
Social Media
In today’s digital era, we rely heavily on social media platforms for both professional and personal use.
However, online social spaces provide plenty of opportunities for private information to become public – including patient medical records and data (HIPAA information). Social media HIPAA violations have become common and are problematic for a variety of reasons.
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Topics:
Compliance,
Liability,
HIPAA,
Social Media
HIPAA compliance is a necessity for both the medical practice and the patient. A HIPAA compliance checklist is vital to making sure the various components of compliance are considered and handled efficiently. Key components in the process of meeting HIPAA regulations include making sure compliance is facility-wide and involves the proper paperwork and privacy for all patient documentation. Also, electronic protected health information (EPHI) must be protected from potential hacking, with regular risk analysis done to ensure the security protocols continue to be sufficient.
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Topics:
Compliance,
HIPAA
Healthcare professionals regularly find themselves struggling to find the best ways to help patients, working in a world where masks continue to be a controversial topic and health is a valued commodity. Society has discovered, thanks in part to the coronavirus pandemic, that a work-life balance is a higher priority than it had been given of late and has begun taking steps to change lives for the better.
Healthcare employment is projected to increase 13% by 2031, and the U.S. Bureau of Labor projects that means 2 million new jobs in a decade. With more employees to think about, Healthcare HR has some ongoing concerns to address.
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Topics:
Business Growth,
Operations,
Compliance,
Practice Start-Up,
Physician-Patient Relationship
In today’s society, potential patients look to online resources for everything. Studies show that 80% of potential new patients search for health-related topics online before they reach out to any professional. This is why online marketing is key to growing your medical practice.
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Topics:
Marketing,
Business Growth,
Compliance,
Financial
As a physician, you play a pivotal role in your community. You and your team are responsible for keeping everyone healthy, and the weight of your daily responsibilities can take a toll on your mental health and well-being. Loss of passion at work, feeling mentally drained, and not feeling like you’re achieving your goals - these (just to name a few) are some of the challenges that physicians just like you can face. These feelings can lead to weariness, and even worse, burnout.
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Topics:
Business Growth,
Operations,
Compliance,
Practice Management
As the internet gains more users who are ready to share their lives by the minute, social platforms are climbing in the number of users and popularity.
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Topics:
Operations,
Compliance,
HIPAA,
HR
With the rise of the digital era and almost everyone being able to share their opinion with just a few clicks - it’s important to keep up with your online reputation and to know how to respond to the good, the bad, and even the ugly.
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Topics:
Marketing,
Operations,
Compliance,
Liability,
HIPAA,
Social Media,
HR,
Practice Management,
Physician-Patient Relationship
There are several reasons for the closing and/or sale of medical practices. The primary cause is financial strain, which was exacerbated last year as a result of the global pandemic.
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Topics:
Compliance,
Practice Management,
Financial