We've said it before, and we'll say it again - marketing is important in healthcare too! Want to get on board, but don't know where to start? Here's our list of 10 current healthcare marketing trends that should be on your practice or clinic's radar:
You’ve heard all the facts; over 40% of consumers use social media to help make health-related decisions, and 60% of doctors stand by using social media to help improve the quality of patient care. It’s time to get your practice up to date with how patients want to consume information!
Do you have procedures in place to protect patient information, mitigate security risks, and address security breaches if/when they occur?
If not, your practice is like a compliance time bomb waiting to explode. Patient information security should be a high priority - compliance issues can easily lead to fines, reputational damage, and legal trouble.
In July 2017, the federal OIG exclusions list contained almost 68,000 individuals and entities who are excluded from federal reimbursement for goods and services. State sanctions lists often have more - some providers on state lists are not included on the federal lists.
According to Pharmacy & Therapeutics, 90% of physicians use at least one social media site for personal use. Over 65% use social media for professional purposes.